Innovative psychologically based qual techniques provide inspirational new thinking
We offer a wide range of traditional and new age qualitative methods from group discussions, through to action groups, participatory forums, deliberative engagement, and collaborative workshops.
A few of the ways in which we gain rich insights into consumer behaviour are through use of:
– this is an excellent tool for projecting analogous worlds in order to uncover symbolic brand associations, levels of emotional identification and a range of other elements for a brand and its competitors.
- a proprietary method of utilising underlying human needs to help our understanding and analysis.
– Visual imagery can reflect participant sourced metaphors for the brands and their meaning can then be explored during the discussion
- indirect, computer based tasks used in a qual context to explore intuitive feelings or unconscious associations.