A new age qualitative technique for developing powerful new product and service offerings
Many organisations these days have a strong focus on their customers and place a high degree of
importance on customer research and satisfaction. However, in the endeavour to find new
customer initiatives, virtually every business designs first and gains customer feedback second.
Successful organisations are beginning to recognise the value of co-design, a new age qualitative
methodology that results in immediate, tangible outcomes that lead to greater market share and